with content syndication you get the best of both worlds. If you write content we will promote you for syndication where other websites , groups and forums such as news sites may carry your articles. This is the real way of becoming an influencer and letting people know about your expertise. If you do not write content.
The content syndicator program will find professional articles and properly and with permissions from authors reprints and post them onto your blog. This will generate search engine traffic to your site marking it as a influencer blog. Think of your site then as a resource center that the search engines endorse for good content.