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Runway Report: Fendi FW18 Couture

Fendi is famous for their legacy fur craftsmanship and use of lavishness and rare materials – so it was astonishing to see a much more understated use of fur at this F/W 2019 haute couture presentation.  There was a beautiful line up of translucent gowns with modest sequence adorned with frayed chiffon – which, in fact, resembled mink. But for a house very much rooted in fur – there were really only a handful of stunning coats and jackets made or accessorized with real fur. As Brunschwig explained backstage, “we are not distancing ourselves from fur, we are offering clients a choice. There are those who absolutely don’t mind it, and there are others who want to buy something other than fur.”

The collection felt terrifically retro – from patched up and pieced oversize collars, to full skirts and eccentric cat-eye make-up. The storyline was definitely one of nostalgia and futurisms. Here is a brand known for exquisite event dressing, trying to tell a story of a new type of female – one that is powerful and opinioned, but subtle and respectful.

In many ways, this was an incredible cultural moment for the house of Fendi.

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