I have the theme song from that old TV show “The Jefferson’s” in my head right now. It’s called “Movin’ on UP.”
Have you ever heard that song? It’s all about an upwardly mobile family that moves to a “deluxe apartment in the sky” because they “finally got a piece of the pie.”
That’s what I want you to do.
I want you to think of yourself as upwardly mobile, because your affiliate business can do that for you. I want you to get your fair share of the pie.
You see, a lot of affiliate marketers start bringing in a little cash, maybe just enough to cover their bills, and then they stop trying. It’s like they decided they were only worth $30,000 a year, or $50,000 a year, or some other arbitrary number.
But there is no arbitrary limit on what you can make with your affiliate marketing business. There is no boss telling you that you are only worth X number of dollars a year. YOU’RE the boss, so you get to decide how much you’re worth. If you want to make more so you’re more comfortable in life, you can do it.
Make a plan, get serious, and do it.
So let me share with you a few tips for movin’ on up…
First, think big even if you’re starting small.
Some affiliates develop a touch of nearsightedness, in that they can only see what’s right in front of their nose, and everything else in the distance looks blurry.
If you want to be a successful affiliate, then you need to always be considering how what you do today will affect what you do in the future. In other words, look at the big picture.
You see, a lot of affiliates start small. Maybe they don’t have the financial resources to launch their business properly. Maybe they don’t have the time. Maybe they don’t have the time or the money.
That’s okay if you’re starting small, but you need to be thinking big. Don’t get comfortable with small lists, small amounts of traffic or small commission checks. Make a business and marketing plan for how you’re going to get from where you are today to where you want to be.
In other words, every “small” thing you do should be a step towards your larger goal.
Let me give you an example…
Let’s say you’re going to take out a banner ad on a niche site. This isn’t the time to blow your whole advertising budget. Instead, you start small by paying for a small number of impressions, such as 1000. Then you carefully test the banner itself along with the ad venue.
If it works, then you invest more money. If it keeps working, then you keep investing and reinvesting back into this ad campaign. Then you start diversifying into other ad venues with your newfound profits. You start small, but think big.
And this brings us to the second point…
The second bit of advice for growing your business is to reinvest back into your business.
A lot of affiliates quit their day jobs at the first signs of success, which means that their affiliate income needs to pay all their bills.
So what happens? The affiliate isn’t left with a whole lot of money to reinvest back into the business. The business grows slowly. It stagnates. And the affiliate wonders when he’ll be able to quit scraping by so he can enjoy the finer things in life.
Here’s the secret: if you want your business to grow quickly, then you need to reinvest back into your business.
Yes, this may mean you need to keep your day job for a while. That way, your day job can pay your mortgage and grocery bill, while you reinvest every dollar of business profit right back into your business.
Sure, eventually you will quit your day job. But the smart affiliate marketers know their business will grow faster as long as they keep reinvesting back into it. You may reinvest 100% of your profits at first, and then 75%, and then 50% or some other number… but the point is, make a commitment to reinvesting a certain percentage every month.
Of course this also means you need to be smart about what you are investing in. Don’t just throw money around, like buying software, courses or tools you don’t really need. Just because your friendly neighborhood tax account tells you the purchase is a tax-deductible business expense doesn’t mean it’s a good purchase.
So how do you know if something is a good purchase?
Look at your business plan. If a tool, course or resource supports some aspect of your business plan, then it’s usually a good purchase.
If you’re buying the tool just because it looked so shiny and you swear it called your name, then that may not be the best financial move. And you may want to check yourself into a loony bin if you really thought the tool talked to you. But that’s a discussion you should be having with your psychiatrist, so let’s move on…
Advertising is always a good purchase, but only if you track and test your results to be sure you are indeed getting good results.
Necessary tools like an autoresponder and a domain name are good purchases.
Necessary “how to” courses are good purchases, as long as they fit in with your business plan. In other words, buying a book about how to weave baskets underwater isn’t a good purchase.
Investing in outsourcing is also a good idea, as it frees up your time to focus on other important aspects of your business. For example, you don’t need to create the lead magnets yourself… you can hire a pro to do them for you.
So you get the idea… always reinvest back in your business, but be smart about it.
Which brings me to the last point…
Look for shortcuts and tools that can make it easier for you to grow your business.
Outsourcing is one way to grow your business more quickly. Using tools is another.
For example, most all of us use autoresponders to build our lists, because it would be a huge pain in the backside to manually add people to a list, manually send emails to them, manually remove them from a list and so on. With an autoresponder through a good email service provider, you don’t have to do any of this, because the software does it for you.
That’s a pretty obvious example. And yet while most marketers would never think of managing an email list by hand, they waste a lot of time doing other things by hand… like designing a landing page.
Worse yet, some of these tasks require a big learning curve, so you’ll find yourself with your nose in a book trying to learn some complicated code. It’s frustrating. And it can eat up days or even weeks of your time… this is time you could be using much more productively, such as by generating traffic, tweaking a lead page or developing a relationship with your joint venture partners.
Listen, there are tools that can do a lot of your day to day tasks for you. There are tools that can give you an edge over your competitor. If you want to grow your business fast, then don’t waste time trying to do everything yourself – instead, see if there is a tool that can do it for you.
To find out what types of tools I use, check out the resource section on this website. There you’ll find the exact tools I use every day in my business, like Landing Page Monkey to create beautiful, high-converting landing pages… and Social Share Monkey to create massive viral campaigns… and everything else I use in my very successful affiliate business.
So check out the resource section right now, because the resources on that list will help you do more in less time and add more revenue to your bottom line.