It would be cool if all of your prospects declared their undying love for you and only you. But the truth is, your prospects aren’t all that into the idea of marketing monogamy. They find it rather boring, much the way a skydiving thrill seeker finds the Merry-Go-Round a bit on the dull side.
Sure, your prospects joined your mailing list, and you’re seeing them buy from your links here and there. They may even send you an occasional note, reply to your blog posts, or post on your Facebook wall about how awesome you are. It’s good for the ego – but kind words alone don’t pay the bills.
See, here’s the thing…
Your prospects are looking out for their own interests. That’s natural. That’s fine. But this means you need to be on your toes, because they could run off into the sunset hand-in-hand with your competitors.
Let’s imagine for a moment that all else is equal between you and your nearest competitor. Both of you have developed a relationship with a particular prospect. The prospect knows, likes and trusts both of you. If you both tossed an affiliate link in front of this prospect, she’s probably just going to buy from whatever link gets dropped in front of her first.
I don’t know about you, but racing to be the first to get an affiliate link in front of your prospects just sounds exhausting. Plus there are all sorts of technical glitches that could screw up this strategy anyway, like an email service provider going down right when a new product is launching.
The good news is there is a way to overcome this…
And all you have to do is train your subscribers and other prospects to wait on their purchase until they see what sort of bonus product you’re offering if they buy through your affiliate link.
You’re probably quite familiar with this strategy of “adding value” to an affiliate offer. You can use it to boost your conversion rate even with cold prospects who perhaps stumble on a product review on your blog. That’s because people like getting more bang for their buck.
However, it’s also a super slick way to get more of your long-time subscribers and other prospects to buy from YOUR link on newly launched products, because they know you’re going to offer them an incredible deal that they can’t get anywhere else.
You see, here’s a little secret…
Some affiliates create bonus offers which are so attractive that their prospects buy the product almost entirely for the reason that they want to get their hands on the bonus offer.
Now, you might be wondering why an affiliate would do this – if their product is so amazing, why don’t they just sell it directly?
A lot of affiliates don’t want to mess with stuff like that. They don’t want to deal with customer service inquiries, and refunds, and fulfillment and all that other tedium. They’d rather just blast their promo out to their newsletter lists, and then go back to enjoying their leisure time.
So all of this leads to the question – what makes a good bonus product to offer to those who buy something through your affiliate link? Let me share with you a few characteristics…
First, the bonus product should compliment or enhance the main offer.
You won’t do yourself any favors if you offer a barely related product as a bonus. If this bonus product is going to boost sales for you, it needs to be directly related to the vendor’s product – and, better yet, it should somehow work with the vendor’s product.
One example of this if you offer free installation to anyone who purchases a piece of software through you. If the software comes with a big commission and installation only takes a few minutes, then this is a pretty easy bonus for you to deliver.
Most times, however, you’ll probably offer a downloadable product so that the process is automated and you don’t have to lift a finger. For example, if someone purchases an affiliate offer through your link such as a bodybuilding guide, then you might offer a free in-depth report about bodybuilding supplements.
One more example: if you’re promoting a product about how to write a thriller novel, then you might offer a book full of thriller plotlines and outlines. You might even give free access to a tool that converts a word document into a Kindle-compatible format for those who intend to sell on Amazon.
The second set of characteristics that makes a bonus product produce more sales is if the product is valuable and desirable.
Some affiliates think if they stack a bonus package with enough products, then prospects won’t be able to resist.
Bzzt, wrong. No matter what you’re offering, you better make darn sure it’s something your prospects want, which you can determine by doing some market research. And you better make sure it’s valuable, otherwise your prospects won’t view your bonus as any sort of incentive. A crappy bonus may even get prospects fleeing from you the way underage drinkers flee the cops during a keg party.
If you want a good example of a couple affiliate marketers who know how to produce valuable, desirable bonuses, then check out BestBonusBlog.com. That will give you some good ideas of what works.
The third factor that makes for a good bonus product is a professional presentation.
Just because it’s a free bonus doesn’t mean you put up a shoddy, unprofessional presentation. Instead, be sure to get good graphics where applicable, and get the product itself formatted properly. If you’re selling software, make sure you have a polished user interface.
You see, everyone says “Don’t judge a book by its cover,” but your prospects will do exactly that. So make a good impression by giving them something that looks as good as it works.
The fourth factor that makes a good bonus product is that it should continue working as a sales tool for you.
Now this factor won’t boost your conversion rate when you’re selling affiliate products. However, this factor works to your benefit AFTER the sale, as it serves as a subtle sales tool if giving away products as bonuses.
There’s a good chance that not everyone who claims your bonus is already on your mailing list. These prospects may have seen your offer on your blog, on your Facebook page, on Twitter or even from an email forwarded by a friend. So the first thing your bonus needs to do is direct the reader or user to your lead-magnet page so they can join your mailing list.
Secondly, you bonus product may include links to other offers.
For example, if your bonus product is a low-calorie cookbook, then you might link to some other good cookbooks for dieters, like a book of smoothie recipes.
Another example: if your bonus product is about building a mailing list, then you’d naturally include affiliate links for your favorite third party email service provider.
So, the bottom line is that your bonus offer should be highly attractive to your prospects – maybe even something so good that they’ll order the affiliate product just to get their hands on your juicy bonus.
Here’s one final bonus tip…
If you’ve created a product that really seems in high demand and it does a good job of creating backend income or more subscribers for you, then you might consider approaching the vendor and offering them the giveaway rights to this bonus.
That’s right, you let the vendor give this bonus away to EVERYONE who purchases the product. The vendor loves it because they get valuable content to offer to their customers for free. Customers love it. And you’ll love it too, because now you’re getting a stream of proven buyers clicking on your other affiliate links inside the product and joining your mailing list.
Pretty slick, right?
So, to wrap this up…
Take a look at what you’re doing now – are you adding value to your offers? If so, are you offering bonus products or services that are like catnip to a cat? If not, time to whip up something a little more enticing. You’ll be glad you took the time to do this once you see how it affects your commission checks.