Once you get all the pieces of your affiliate business in place, then you need to send traffic to a lead magnet page so you can start building a list.
A lot of people want you to think getting traffic is some hoo-doo voo-doo magic. It’s not. It’s all about using multiple channels to advertise so that you reach as deeply into your market as possible.
So put on your advertising hat for a moment and let’s go over some of these traffic methods…
The first method to bring visitors to your virtual doorstep is to do some guest blogging.
This is where you persuade other blog owners to post your content on their popular blogs.
Now, you’ll see a lot of blogs that actively solicit content, so feel free to follow their submission guidelines carefully and submit articles.
But don’t let a lack of a welcome mat prevent you from submitting content to a blog owner. You can knock on their virtual door and specifically ask them to post your content on their blog. They get free content. They’ll also get some free traffic if you offer to tell your newsletter readers, blog visitors and social media followers about the article.
The other important point about guest blogging is to use your byline wisely. Don’t use it to talk about you. Instead, your byline should talk about your readers – specifically, their problems and how you can solve them. In other words, your byline should be a short attention-getting, curiosity-arousing advertisement that gets people clicking through to your lead page.
The second way to bring in more traffic is to tap into social media.
You can start by setting up profiles on major social media, such as Facebook, Twitter and Google +.
Secondly, encourage your existing blog readers and newsletter subscribers to follow you on social media.
Next, drum up some social media followers by doing co-endorsements with other people in your niche. This means you approach other marketers and offer to tell your followers about their Facebook page or other social media if they return the favor to you.
Yep… it’s an “I’ll scratch your back if you scratch mine” kind of deal, and it’s a pretty darn effective way to get more followers or even drive prospects directly to your lead magnet page.
Next, you want your Facebook or other social media followers to help you get some new followers. You do this by posting viral content, like memes or cool quotes, and then telling people to like and share the content. When they do, you’ll naturally build your fan base.
Another way to tap into the viral aspect of social media is to specifically bribe people to share your content. You can put away the roll of $100 bills, because you’re not bribing corrupt government officials.
Instead, all you have to do is offer something interesting to your prospects, like a free video if they share your link on their Facebook, Twitter or Google+ accounts.
This is super easy to do if you use Social Share Monkey, which is a web app that unlocks a free gift once someone has shared your content. Check the resources section on this website to learn more about this tool.
The third way to get more traffic to your lead page is to buy it.
Facebook has a nice paid advertising platform where you can select your demographics so you’re pulling a really targeted audience.
Google AdWords is another option. Just be sure to target narrow keywords so that you are fairly confident that your visitors are interested in what you’re selling.
For example, a keyword phrase like “tips for losing weight after 40” tells you what the person wants and how old they are – that’s good information, and it’s probably a good keyword to bid on when you’re using pay per click marketing to promote weight loss stuff.
Finally, you can also purchase banner ads on relevant sites, like forums dedicated to your niche. You might even spend a few bucks testing out big sites like Reddit’s advertising platform, because it’s a cheap way to get your ad in front of a lot of people.
So now let me share a few tips for optimizing your ad campaigns…
First, start small, especially if you’re buying ads. That means get your ad in front of a small audience first. If the ad works, then dig in your advertising piggy bank and plunk some more cash down on a bigger ad buy.
Secondly: Test your ad campaigns. This means tracking your ads and traffic sources to see which ones are bringing home the bacon for you.
Once you understand what works, you can do more of the same. And when you know what doesn’t work, you can ditch it by the roadside and drive away.
Finally, make affiliate marketing easier on yourself by taking advantage of some of the tools and resources available to you.
A moment ago I mentioned Social Share Monkey, which will help you kick start your viral campaigns.
You might also use Catcha Monkey, which is a web app that redirects your visitors to other pages and offers on your site. This is a great way to optimize your existing traffic so that you can make more money from every prospect who enters your site.
You can learn more about these tools, plus get your hands on some other good tools as well as some advanced training information by checking out the resource section of this website. Go ahead and do that right now, because these tools and resources will give you a big edge over your affiliate competition. 00000000000