Do you remember playing with magnets when you were a kid?
I’m sure almost every kid who’s ever played with magnets still remembers the delight in playing with two magnets that repelled each other. You hovered one magnet over the other, and the loose magnet rockets away from the magnet in your hand. If you had magnets with their opposite poles facing each other, the little buggers attracted each other with force.
Seemed like magic…
The cool thing is that you can use this sort of magic in your affiliate marketing. You can create a lead product that attracts your prospects to you with the white-hot intensity of two opposite magnets. This is called a lead-magnet product.
Seems easy enough, right?
And yet all over the world there are marketers who’re getting this simple step completely wrong. Instead of creating lead-magnet products, they seem to be creating products and landing pages that repel their prospects and send them scurrying off into the hinterland, never to be seen again.
That’s a totally lethal mistake. Truly, this mistake could break your business. Because if you can’t capture your leads onto a mailing list, then you’ll have a hard time building a strong relationship with them and getting your offers in front of them.
So let’s help you avoid this business-killing mistake. Just come along as I share with you tips and tricks for putting the magnet into your lead magnet product and landing page.
The first tip is to be sure you have a professional landing page.
Every once in a while you’ll hear people claim you could write your sales letter on a piece of toilet paper, and people would read it as long as the message was good. Of course the people who are saying that have sites designed by web designers who haven’t updated their skills since 1995.
Sure, good sales copy is important, and we’ll get to that in just a minute. But a polished landing page is just as important.
Just take a look around your niche, and I’m sure you’ll see you have a whole lot of competition from other affiliates and even vendors. Everyone wants to get the prospects on their list. And yet prospects don’t want to join every list under the sun.
Tell you what, your prospects are just looking for reason to NOT join your list. All it takes is one amateurish or unprofessional looking landing page, and they’ll assume you’re unprofessional or even an amateur. It’s not fair, but that’s the way the world works.
The good news is you don’t need to sink your life savings into hiring some fancy pants web designer who thinks he’s God’s gift to affiliate marketers. All you need to do is get your hands on a little web app called Landing Page Monkey, which generates beautiful, responsive lead pages for you with just a couple clicks of your mouse. Check the resource section on this site for more information about this slick app.
The second tip for attracting prospects is to provide some strong copy on your landing page.
You don’t need to provide a lot of copy – you just need to be sure you grab your prospects’ attention, and then give them a darn good reason to join your mailing list.
You can accomplish this with a strong headline that presents your lead-magnet’s biggest benefits, along with another few lines or bullets that present a handful of the product’s other strong benefits. Be sure to end with a call to action, where you specifically tell prospects what to do next to get their hands on the free lead magnet.
So here’s what to do – write your headline and then a small list of other benefits. Arouse curiosity if possible. For example, you might have a headline like, “Free Report Reveals the #1 Way to Save $105 on Your Electric Bill This Year…”
Then ask yourself – does this lead page give prospects a strong and compelling reason to join your list? If not, go back to the drawing board. Or you might even consider hiring a professional copywriter do this step for you, because as I’ve already mentioned, it’s important you get this step right.
The third tip for attracting prospects is to be sure you have something they really want.
You can’t just toss up some resell rights product that your prospects have already seen on a million other websites. Then you’re no better than that weird old woman we all know who offers everyone those odd hard candies that have been out of production since 1960.
Do your market research to find out what people really want. Check out marketplaces like Amazon, Clickbank and JvZoo to find out what products are hot and selling like crazy. If your market is already shelling out cash to buy a certain type of product, then you know they’ll snap it up if you give it away for free.
Then create a product that’s directly related to the main product you’re selling. Which brings us to the next point…
The fourth tip for attracting prospects is to create a lead-magnet product that works as a sales tool.
You lead magnet product exists to attract people to your site and get them on your mailing list. But a good lead magnet also works as a sales tool. A good sales tool has these two characteristics:
First, ideally your lead magnet should be something that people use or refer to frequently. A list of resources, a checklist, a mindmap, software or some other tool or resource works well because people will use it often –and that means they’ll see your calls to action often as well.
Secondly, your product should naturally lead prospects to wanting to buy the main product you’re promoting…
For example, a free search engine optimization WordPress plugin would naturally lead to people wanting to buy a course on search engine optimization, as they would get more benefit out of the plugin.
Another example: people who opt into your list to get a report about how to set up a website will naturally purchase necessary items through your affiliate links, such as a domain name and web hosting.
One more example: if you’re selling a physical product like barbecue grills and other supplies, then creating a free grilling recipe book gives you an opportunity to recommend “must have” supplies that will turn the reader into a master griller. Readers will naturally want to buy the affiliate products you’re recommending if they’re convinced it will make their meals and backyard entertaining better and more fun.
Okay, so that’s how you create a lead-magnet that attracts rather than repels your audience. If you haven’t already created your lead magnet or landing page, I suggest you jump on that today. If you’ve already done this but the product or page could be a bit more polished, than take the time to do it because your business depends on it.
And again, be sure to check out the resources on this site for more information about Landing Page Monkey, which will level the playing field between you and those multimillion dollar companies with the high priced web designers. ffffffff