Many affiliates, especially those who’re new to the game, are looking for that “magic bullet” that will give them an edge, crush the competition, and help them close more sales.
Okay, let’s cut to the chase – there is no single “magic bullet” that will get you everything you want. It’s a combination of a lot of factors that will turn you into a successful affiliate. But as long as we’re on the subject, there is one thing that nearly all top affiliates do… and this thing is something the bottom affiliates almost never do.
What is that thing? It’s testing and tracking to find out what really works with your audience.
Now if you know anything about testing and tracking, then you know it’s all about figuring out what parts of your marketing campaign work the best, which parts need a little tweak, and which ones you should kick to the curb.
In short, you’re gonna start analyzing the numbers, including traffic numbers and conversion rates.
I know, you probably never thought you’d have to use math and statistics out in the real world once you finished with that last class back in high school or college, but I think you’ll be happy to make an exception here. That’s because tracking and testing can add a significant chunk of cash to your revenue.
Let’s imagine you’re pulling a 2% conversion rate with a product review you post on your blog, meaning two people buy for every 100 people who see your offer.
Now let’s suppose this is a product with a $50 commission, so when those two people buy, you make $100. So you’re making one hundred bucks for every 100 people who see the offer.
But imagine if you did a little testing and tracking to get more people clicking on the blog post, and more people clicking on your affiliate link. Imagine you doubled your conversion rate to 4% — just like that, you also double your income… because now you’d be making $200 for every 100 folks who saw your promo.
So you can see why testing and tracking is worth it, because it can add a whole lot more money to your revenue with relatively little effort.
All right, so as an affiliate there are plenty of things you can test. Let me name some of them for you:
- You can test the parts of your lead page – such as the headline, benefit statements, call to action and overall design of the page – to see which factors get more people joining your mailing list.
- You can test different lead-magnet products to see which freebies create a bigger response.
- You can rotate affiliate offers in your autoresponder series to see which ones produce the best results for you.
- You can test to see if Coke or Pepsi tastes better. Just kidding… I was just testing you to see if you were paying attention.
- You can test the subject lines of emails you send out to your leads.
- You can test the other parts of the email, such as your opener, the benefit statements, the call to action and the P.S.
- You can test your ad campaigns – for example, if you’re doing pay per click marketing, then you’d test to see which keywords worked best, you’d test your ad headline, and you’d test the body of the ad.
- You can also test other advertising components, such as ad venues, graphics and sales copy.
- You might test posts you make on Facebook, Twitter or other social media to see which ones get the most clicks and results.
- You may even test things like what day of the week people are more likely to open your emails.
- You can also test a train that’s leaving Chicago going 55 miles per hour with a 5 mile hour headwind, and see when it will meet the train leaving Los Angeles whose conductor is wearing a purple hat and eating a Krispy Kreme donut… you know I’m kidding, right? Just seeing if you’re paying attention again.
All right, so you have all these things to test. That brings us to the next question – how the heck do you track and test them?
Well, what you need is a tool that does the all the work for you. In many cases, you’ll find these testing tools built into the other tools you’re already using.
First off, if you’re using a well-known third-party email service provider like Get Response or Aweber to manage your mailing lists, then those tools have built-in analytics that will give you information about how many people are opening your emails and clicking on your links.
When it comes to your landing pages, you can use a web app like Landing Page Monkey, which creates professional pages quickly as well as gathers useful data such as impressions and your conversion rate.
Certain advertising platforms also give you built-in analytics, such as Google AdWords’ pay per click advertising. This will help you sort out what keywords and ads work best.
Now if you’re testing something where you’re not using one of these tools, then you can use Google Analytics, or the open source alternative at Piwik.org.
So let me go over a few quick guidelines before I set you loose to start testing your campaigns…
First off, be sure to test just ONE element of your campaigns or ads at a time.
There is an exception to this rule, and that’s if you’re using multivariate analysis. However, if the words “multivariate analysis” made you feel like hyperventilating and breathing deeply into a paper bag, then we can safely assume this isn’t something you want to try right now. In that case, keep it simple by testing just one element at a time.
Let me explain what I mean…
The idea here is that if you just test one element of your campaign while holding all other variables the same, then you can be fairly confident that the one element you’re testing is the thing that created the difference in conversion rates.
Let me give you a silly example to explain this…
Let’s suppose you’re out on a Saturday night looking to hook up. So you purchase a new shirt, you splash on a new cologne or perfume, and you make a conscious effort to put on your “sexy voice.” Then you go to a club you’ve never been to before.
So suddenly you find yourself nearly trampled by beautiful people who’re looking to give you their phone numbers. You’re happy. But let me ask you – why is everyone flocking to you like moths to a flame?
Is it your new shirt? Is it the new cologne or perfume? Is it your sexy voice? Is it the new club? Or maybe this is the first time you left the house in three months without food stuck in your front teeth?
You can see what I mean – you have no idea what made you so popular. If you wanted to figure it out, you’d need to systematically test each of those elements separately.
It works the same way with your marketing.
Let’s say you want to test an email. If you change the product you’re promoting AND the call to action in your email, then you won’t have any idea what caused the change. That’s why you just test one thing at a time.
The second guideline to follow is to get about 30-50 actions before analyzing the data.
By “actions,” I’m talking about people performing the specific action you want them to take, such as joining a newsletter list, clicking on a link, opening an email or purchasing a product.
If you want to be super geeky about it, you can whip out your abacus and crunch a few numbers to determine the exact number of actions you need to get before you can be statistically confident in your results. However, a good rule of thumb is 30-50 actions.
I’m glad you’re still hanging with me now that we’re at the end of this video, because that tells me you’re going to take testing and tracking seriously enough to start doing it ASAP.
So that’s exactly what I suggest you do. If you already have an autoresponder series set up, then start rotating products in the series to see which ones work best. Fiddle with your subject lines. Sharpen your calls to action.
Same goes for your landing pages. Tweak those headlines, sharpen the benefits, create some urgency with your calls to action.
So get on that right away, because I think you’ll like what testing and tracking does for your bottom line. `�5�|3D